The creator of Ferrari, Enzo Ferrari, once said, “If you ask a child to draw a car, they’ll draw it red”. The Ferrari camp has exuded that sentiment, to an almost narcissistic level of belief, since the company’s inception in 1947. Undoubtedly, Ferrari has had the racing world by the lug nuts, with the team being the current longest-running entrant in Formula One. That they are the oldest team on the grid also allots them a special payment for their participation. Until 2020, they were being paid by Formula One a princely $100 million yearly ($35 million per year since) just to continue participating in the sport even if they haven’t won a drivers’ championship in 15 years.
However, that drought of success hasn’t been the sole reason behind the team’s waning public perception. The Netflix docu-series Drive to Survive has lifted the curtain on their once private behind-the-scenes troubles, revealing those catastrophic tactical errors that social media can regurgitate week in, week out. Drivers Charles Leclerc and Carlos Sainz became the brunt of internet memes due to the team committing egregious racing blunders and slow pit stops. Instead, as they find themselves unable to win races often enough, their iconic logo has become barely more than brand awareness.
This review was posted on October 10th 2023. Full review linked below.
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